You can't depend on your eyes
when your imagination is out of focus.
Overview:
**Published in LogoLounge 6**
Upon starting this project and given the client's fun personality, I knew I had to play off the name without getting too cheesy or giving people the wrong impression of what this company does. It wasn't long before I "envisioned" wish bones forming the letter W...I admit, I got pretty lucky with the name :)
Overview:
After speaking with the client, the major points they wanted to convey was professional, chic, classy, welcoming/inviting, and simple yet engaging. Having frequented a club once or twice in my day, I decided to encapsulate the "entrance" one might see when approaching the club and/or main door(s). I was hoping to convey a "red carpet" and/or "VIP" feel and vibe, but in a more abstract way.
Overview:
I knew I had to go with the classic thought bubble, but had to come up with a more sophisticated and forward-thinking approach on this representation.
Overview:
The client wanted to illustrate their name in the mark, but I wanted to put my take on it and do it in a more sophisticated way.
Overview:
For this project I had to "update" a recording studio's somewhat oudated logo, while keeping the headphones in play.
Overview:
In this concept for a smoothie company, I wanted to create a cup and straw out of the two letters in their name.
Overview:
Given all the creative freedom in the world for this medical coder, I decided to have some fun and merge the client's initials!